Niche marketing online leads to success
The common factor for success with any online
business is identifying a niche market and making
the most of it. This holds true whether you
are publishing online or selling a product online.
For example, instead of selling old china on
Ebay--which thousands of people do--find a product
that is unusual, such as pottery from
a small local company that produced it in the 1950s.
There may not be a huge market for the goods, but if
you become the primary source and expert on it, you
can be quite successful. Take this same
approach if you plan to publish information or
photographs online.
Big frogs thrive in small
publishing ponds.
It is better to be the big frog in a small pond,
the go-to-expert on a narrow topic, on the internet.
Keep in mind that there are literally millions of
people on the web and if only 1/100th of 1% visit
your site you will have enormous traffic and maybe
even make some money.
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If you decide to launch an online
magazine or newsletter, don't try to take on the Huffington
Post or Sports Illustrated Online unless you
have deep pockets and influential friends. Your best
bet would be to set up a magazine style
website or blog and write about something
local or unusual.
Consider writing and publishing photos about
local sites for tourists to visit in your
area--a topic often ignored by mainstream
travel writers. Or write about
local sports events or amateur sports clubs.
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Including clearly labeled photos is very important!
Google likes photos and will direct more traffic to your
site if your site has many unique images on it. Be sure
to clearly label each photo indicating what image it
us.
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Or maybe you set up a website to cover local
sports -- little league, high school and
recreational sports clubs or teams. If you can
include photos all the better!
Not only will Google like your photos, you may
even be able to offer prints of your candid,
action photos of local games for sale through
your website.
If no one else is writing about your chosen
topic you automatically become the authority,
the expert. And people who are interested
in that topic will come to your site.
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For more detailed instructions about becoming an
internet publisher,
go here.
Where do the ads come from?
As a information publisher, you will want to put ads
on your website in order to make money. So go to
Google's Adsense and sign up. It's free. Google
will provide ads to your website and pay you when
visitors click on the ads. Be sure to read and
follow their guidelines. Other companies such as
Chikita also provide this service, but Google is by far the
largest.
Important: Google's Blogger allows you to put ads on
your blog and the blog is free. You can also
add pages to create a website as part of your
blog. Or--and this is relatively new--you can create a
full website with a blog attached on Google--all for free. If you decide to try to earn money online, good luck
to you! And watch out for the scammers who promise
fast money and little work. They are lying to
you!!
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setting up a business online |
