Retired and Still Working

Niche marketing online leads to success

The common factor for success with any online business is identifying a niche market and making the most of it.  This holds true whether you are publishing online or selling a product online.

For example, instead of selling old china on Ebay--which thousands of people do--find a product or merchandise that is unusual, such as pottery from a small local company that produced it in the 1950s.  There may not be a huge market for the goods, but if you become the primary source and expert on it, you can be quite successful.  If you are just one more person selling old china, you may end up making little or nothing at all.

Including photos is very important!  Google likes photos and will direct more traffic to your site if your site has many unique images on it.  

Or maybe you set up a website to cover local sports -- little league, high school and recreational sports clubs or teams.  If you can include photos all the better!   Not only will Google like your photos, you may even be able to offer your candid, action photos of local games for sale through your website. If no one else is writing about your chosen topic you automatically become the authority, the expert.  And people who are interested in that topic will come to your site.

It is better to be the big frog in a small pond, the go-to-expert on a narrow topic, on the internet.  Keep in mind that there are literally millions of people on the web and if only 1/10th of 1% visit your site you will have enormous traffic!

Where do the ads come from?

As a information publisher, you will want to put ads on your website in order to make money.  So go to Google's Adsense and sign up.  Google will provide ads to your website and pay you when visitors click on the ads.  Be sure to read and follow their guidelines.  Other companies also provide this service, but Google is the largest by far.

Important: Google's Blogger allows you to put ads on your blog and the blog is free.   You can also add pages to create a website as part of your blog.  

If you decide to try to earn money online, good luck to you!  And watch out for the scammers who promise fast money and little work.  They are lying to you.

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